What is a business opportunity? It can be a great variety of things. One example: vending machines are being touted as some fantastic business opportunity. OK, fine; put up 1000s of such gizmos all over — and retire early!
The all-knowing Wikipedia maintains that if there exists some need for something, and money can be made by fulfilling that need, then there is a business opportunity. Take an example: skin problems — such as acne, which many people have problems with. So what you do is offer these folks some kind of solution to the acne problem — a piece of useful information for example. You have a nice business opportunity served up right there.
Then there is for instance dog-training. There must be millions of people who have dogs, and a certain percentage of those dogs have some kind of behaviour problem. Then you can sell these folks a book on how to train your dog. In a nutshell: you help people solve a problem, and in return you make some money. This is a classic win-win situation.
Then there is another lucrative area — self-help stuff. People want to improve not only their dogs but also themselves, in various ways. Examples: stop smoking, lose weight, find happiness, discover the meaning of life. If you can provide people with some type of solution to things like these, then you’re in business.
Remember that you don’t really sell things to people, you actually sell dreams. What do I mean by that obscure statement? Well, you see, a product is actually judged by how it makes the user feel.
What people do is buying things to feel better. Some products really have no other function. So, why do you think women like to use perfumes? The reason is of course that they feel better about themselves by using perfumes and such cosmetics.
Companies which have understood the human feel-good urge are raking in truckloads of cash. There is the trivial example of product packaging. Companies spend a great deal of money just to find out stuff like what color a box of laundry detergent should have to be most appealing to customers.
So, when thinking about business opportunities, think in terms of how you can make people feel better. Heck, go ahead and make an ebook which tells the story of how you became slim and fit by eating potato chips. Do you think you could make it so your readers get a warm fuzzy feeling about themselves — if so you are right on track.
